TIER 1–2

Press & Advertorials.

Google needs independent confirmation. Press articles deliver exactly that - provided they appear in media that count as a source.

SICHTBARKEIT IM PROJEKTVERLAUFPrüfungWOCHE 1AufbauWOCHE 2–8SichtbarMONAT 3StabilLAUFEND

What matters for panel-grade press

Not every publication helps. What counts is indexed articles in media with their own editorial team, naming your name, role and company exactly as they appear in every other source.

Consistency beats volume: five articles with identical spelling and role wording are worth more than twenty with conflicting details.

Drei Ebenen von Zitationen und was jede davon leistet.

Our approach

  • Topic development grounded in your genuine expertise
  • Selection of suitable media across DACH and internationally
  • Editorial copywriting, clearly labelled wherever it's an advertorial
  • Checking indexation and citability after publication
  • Linking the articles to your Entity Home and Wikidata

Frequently asked questions

Are advertorials a problem for Google?

Not when they're correctly labelled and clean in content. We use them to complement editorial coverage, not to replace it.

How many articles do I need?

It depends on the goal. A first panel signal often needs just a few consistent articles, while a stable reputation picture usually needs more over a longer period.

What does Press & Advertorials cost?

Individual - depending on media selection and scope, we assess it during the free Feasibility Check.

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