Your official listing on Google.
So AI actually knows who you are.
Every day, customers, investors and partners ask ChatGPT, Gemini and Google about you - and get answers that are outdated, mixed up or simply invented. You lose deals you never hear about. Brendit makes you a verified entity in the Google Knowledge Graph, the source these systems pull their facts from. You pay only once your panel is visible in your country.
6 AI systems checked · score within 48 hours · no login, no obligation
Who are we building your entity for??
Three routes into the same foundation - one for individuals, one for companies, one for agencies building panels for their clients.
For individuals
For founders, coaches, speakers, artists and authors whose name is the brand. We build the entity behind your name so Google and AI systems describe you correctly instead of approximately.
For companies
For brands and mid-sized businesses that need their own entity as a company - not just a local listing. Result: a company panel plus an accurate representation in AI answers about your market.
For agencies & management
You deliver Knowledge Panels under your own brand and we handle the execution behind the scenes. Your client relationship stays yours, and all communication keeps running through you.
Your panel - the first impression on every device.
On desktop, the Knowledge Panel appears prominently to the right of the search results. On smartphones, it sits right at the top - before the first search result.
The info box on the right of Google search - your digital proof of trust.
The Knowledge Panel is the official profile Google displays for notable people and companies: photo, name, description, links and facts. It can't be bought or submitted - Google generates it algorithmically once enough consistent, independent sources confirm the same entity.
People searching your name decide in seconds. The panel answers the trust question before it's even asked.
Once verified, you control the facts, images and links - instead of leaving them to chance.
Instagram and TikTok verification, press coverage, Wikipedia: the panel anchors your digital authority.
Without a Knowledge Panel, you don't exist for AI.
ChatGPT, Claude, Grok, Perplexity and Gemini draw their facts from the Google Knowledge Graph and its sources. Without a panel, there is little for them to draw on: you get mixed up with someone else, described with outdated facts, or left out of the answer entirely. With one, they have the right name, the right role and current facts to work from.
Where AI decides your revenue.
Purchase decisions today run through three moments - and in each one, a machine answers the question of who you are.
- 01
Awareness - AI names you as an option
When someone asks about solutions in your field, you show up in the answer - or your competitor does.
- 02
Recommendation - AI actively suggests you
Systems recommend whoever they know and can back up consistently.
- 03
Closing - the last check before signing
More and more decision-makers double-check vendors right before signing, via ChatGPT or Google. Whoever has correct facts wins that moment.
The Knowledge Panel is the source these answers are built on.
Knowledge Panel vs. Google My Business - what you actually need.
The two are often confused: Google My Business - now officially "Google Business Profile" - is the local business listing with address, hours and reviews. The Knowledge Panel is something else: proof of identity for your entity in the Google Knowledge Graph.
Google Business Profile
- What it is
- A local location listing with address, hours and reviews.
- Who creates it
- You do - set up in minutes and editable at any time.
- Where it appears
- In Google Maps and local search nearby.
- Who it's for
- Shops, practices and businesses with a physical location.
- AI impact
- Little influence on how AI systems talk about you.
- Trust effect
- Standard - practically every local business has one.
Google Knowledge Panel
- What it is
- An algorithmic entity box from the Google Knowledge Graph.
- Who creates it
- Google itself - granted based on consistent, independent signals.
- Where it appears
- Directly next to or above the search results - worldwide.
- Who it's for
- People, brands and companies as a whole, with no location tie.
- AI impact
- The data basis for ChatGPT, Claude, Grok, Perplexity and Gemini.
- Trust effect
- A distinction that simply can't be bought.
Honestly: for local businesses, a well-maintained Business Profile still makes sense - it just doesn't replace a Knowledge Panel, and both can easily exist side by side.
Everything an entity needs - from a single source.
The Knowledge Panel is our flagship. Around it, we deliver every service that builds, protects and maintains your entity - bookable individually or as part of the full package.
Knowledge Panel - Complete
The full path to a complete, verified panel: every signal source, the claim, the handover. Paid in two success-based installments.
Basic Panel
The fast entry point: a basic Knowledge Panel with Google ranking, visible in your country - fully credited toward the Complete Package.
Entity Home - website built for panel & AI
Your website as the official anchor of your entity: clean schema, sameAs graph, machine-readable facts - the foundation for panels and AI answers.
Wikipedia
Notability check, article creation by experienced editors and ongoing monitoring - only when the notability criteria are genuinely met.
Wikidata & Schema
A clean, sourced Wikidata item plus Person or Organization schema and a sameAs graph on your website.
Databases & Google Books
Crunchbase, IMDb, ISNI, ORCID, Google Books and more - the authoritative directories matched to your profile type.
SEO - Search Engine Optimization built on your entity
SEO built from the entity up, not from keyword tricks: technical foundation, content along the search landscape, schema at every level.
AEO - Answer Engine Optimization: become the answer
Searches are increasingly answered rather than linked: featured snippets, People Also Ask, voice assistants. We optimize you to be the answer.
GEO - Generative Engine Optimization: visible in ChatGPT and Gemini
ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews generate answers from knowledge graphs and citable sources - we build exactly those sources.
Reputation Management
Actively shape the full picture - search results, panel, AI answers and press - with stronger signals instead of removal promises.
Review Management
Star ratings that reflect your reality: an audit, real reviews through clean processes, professional responses, monitoring.
Press & Advertorials
Citable coverage in reputable media - the sources Google and AI systems draw their facts about you from.
AI & Panel Monitoring
Ongoing maintenance after go-live: panel updates, Suggest-an-Edit, and checks on what ChatGPT and other AI systems say about you.
White Label for Agencies
PR agencies, managers and consultants deliver panels under their own brand - we handle the entire execution discreetly.
Three steps to a visible panel.
We work using the Brendit 8-Signal System - our named entity methodology: Entity Home & schema, Wikidata, Wikipedia, authoritative databases, press citations, social consistency, image assets, and claim & maintenance. Eight signals, in a fixed order, each one documented.
Brendit Entity-Score
We check for free what Google, ChatGPT, Claude, Grok, Perplexity and Gemini say about you today, then give you a score across four metrics - plus an honest read on whether a panel is achievable.
Entity building
We build all eight signals of the Brendit 8-Signal System: Entity Home & schema, Wikidata, database profiles, press citations, consistent profiles and optimized image assets - cleanly documented.
Panel live & verified
Your panel appears in your country, we verify it with you (the "Google checkmark") and hand over control. Only now do you pay.
Entity Home
Your website as the "source of truth" - with Person or Organization schema and a full sameAs graph.
Wikidata
A clean item with correct properties and external references - the direct line into the Knowledge Graph.
Wikipedia
Only when genuinely relevant - a deleted article does more harm than none at all. We check honestly beforehand.
Databases
Crunchbase, IMDb, ISNI, ORCID, Google Books - the right authoritative directories depending on your profile type.
Press
Independent coverage and advertorials as a citation base - clearly labeled, credibly placed.
Social consistency
Exactly the same name, facts and bio - everywhere. Inconsistency is the most common panel blocker.
Image assets
Professional images with optimized file names and alt text - so Google shows the right face.
Claim & maintenance
Verifying the panel (the "Google checkmark"), handing over control, and an ongoing update process.
The Brendit Entity-Score - four metrics, one result.
We measure your entity across six AI systems and the Google Knowledge Graph: how visible your panel is, how accurately AI systems answer about you, how consistent your sources are, and how complete your Wikidata item is. No sales pitch - just a score you'll see again in every later report.
Free · results within 48 hours · figures shown are example values from a completed project.
You only pay once you see it on Google.
No risk, no upfront payment, no empty promises: payment is split into two installments - each due only once the result is visible in your country.
Basic Panel
- Basic Knowledge Panel, visible in your country
- Google ranking for your name
- Proof via live view & screenshot
- Fully credited toward the full package
Knowledge Panel Package
- Full entity methodology: all 8 signal sources
- Complete panel: photos, description, info rows, profiles
- Verification (the "Google checkmark") & handover of control
- Sign-off against clearly defined criteria
As of August 2026.
Honest feasibility, not "a panel in 48 hours".
Complete methodology
We deliver every signal the Google Knowledge Graph evaluates - from schema and Wikidata to databases and press citations. No tricks, no shortcuts that get deleted later.
Feasibility before commitment
We check for free whether a panel is realistic. Clients who aren't ready yet get an honest roadmap instead of a sales pitch.
Zero risk for you
You pay only on visible success in your country. Our model only works if your panel works - our interests are aligned with yours.
Discretion and quality
Confidential collaboration, clean sources and multilingual execution (German, English and more). Ongoing monitoring and maintenance are available after go-live on request.
The €150 panel that vanishes again after a few weeks.
On Fiverr and similar marketplaces, Knowledge Panels are promised for €150. What you actually get is a bare entity, without the signal base that holds a panel up. The panel doesn't stay visible, and it usually disappears again after a few weeks. What's left behind is inconsistent data that makes a later, proper build harder.
A complete entity build across all sources - website & schema, Wikidata, databases, press, consistent profiles. That's what keeps your panel stable long-term. It's exactly why we can afford to get paid only on visible success.
Results with context - not promises.
Selected engagements, anonymized until cleared for release. Every figure comes from documented projects; results depend on starting position and substance and are not a promise for other cases.
How Google decides who gets a Knowledge Panel
A Knowledge Panel can't be requested or bought. Google generates it algorithmically once the Knowledge Graph has built enough confidence about an entity. That confidence comes from three factors: uniqueness (the entity is clearly distinguishable from namesakes), consistency (name, role and facts are identical across all sources), and authority (independent, trustworthy sources confirm the same information).
In practice, that means: your own website with clean Person or Organization schema forms the foundation ("Entity Home"). A correctly referenced Wikidata item anchors the entity in a machine-readable way. Authoritative databases - depending on profile type, Crunchbase, IMDb, ISNI, ORCID or Google Books - provide structural confirmation, while press articles provide editorial confirmation. Only once these signals come together and stay stable over weeks does the entity cross the threshold at which Google shows the panel.
Why cheap panels disappear again after a few weeks
Providers promising a "panel in 48 hours" usually just create a quick Wikidata item or use short-lived tricks to trigger an entity. The panel shows up - and disappears again after the next algorithm refresh, because the underlying signal base is missing. Google continuously re-evaluates entities: without independent sources, consistent profiles and an Entity Home, confidence drops back below the threshold.
The real problem: what's left behind is orphaned, sometimes contradictory data points that make a later, proper build harder. That's why professional panel work often starts with cleaning up what cheap providers left behind - and why we tie our payment to sustained visibility, not the first flicker.
Knowledge Panel and AI: why the panel decides your ChatGPT answer
ChatGPT, Claude, Grok, Perplexity and Gemini answer questions about people and companies from two sources: their training data and - increasingly important - live queries to search systems and Knowledge Graphs. Whoever exists there as a verified entity with consistent facts gets represented correctly: the right name, the right role, an up-to-date description. Whoever is missing gets mixed up, shown with outdated information, or not mentioned at all.
The Knowledge Panel is the visible proof that the entity is properly anchored in the graph - the same data basis AI systems draw from. Entity work in 2026 is therefore no longer an SEO niche, but the foundation for how billions of AI answers about you turn out.
Knowledge Panel vs. Wikipedia: what you actually need
A common misconception: "you need Wikipedia for a panel." Wrong - many panels exist without a Wikipedia article. Wikipedia is one strong source among several, but not a requirement. The reverse is also true: a Wikipedia article that doesn't meet notability criteria is a risk. German-language Wikipedia deletes consistently, and a documented deletion discussion damages your reputation more than a missing article ever could.
That's why our order is always the same: first the entity foundation (website, Wikidata, databases, press), then an honest notability check - and only if the criteria are genuinely met, a Wikipedia article as a booster. That way the panel is built reliably, with or without Wikipedia.
The Knowledge Panel guide - insights nobody else shares.
Expert articles from our day-to-day work - every article its own page, with no sales pitch.
Creating a Knowledge Panel: the complete path in 8 signals
From the entity home through Wikidata to the claim - what actually triggers a panel, and what just wastes time.
Panel disappeared? Why cheap panels die - and what helps then
The anatomy of the $150 panel: what gets set up, why Google removes it again, and what a clean recovery looks like.
What ChatGPT says about you - and how to correct it
How LLMs form facts about people, why the panel is the most effective correction layer, and a self-test in 5 prompts.
Wikipedia notability, honestly assessed: when an article is realistic
The notability criteria of German Wikipedia, typical deletion reasons - and why we advise against an article more often than for one.
Google Books, ISNI and other databases: the underrated panel accelerator for authors
Why a book can be the strongest entity signal - and how to build the directory chain behind it.
Entity home: your website as the source of truth
Schema, the sameAs graph, and the structure Google uses to read your website as the official reference for your entity.
FAQ.
Can you guarantee a Knowledge Panel?
Nobody can guarantee Google's behavior - anyone who claims that isn't credible. That's exactly why we work success-based: we honestly assess feasibility upfront, only take on cases that are realistic, and you pay only once the panel is visible in your country. Our risk, not yours.
How long does it take?
Realistically 8–16 weeks. Google's Knowledge Graph needs consistent signals over time - "panel in 48 hours" offers rely on tricks that often lead to removals and lasting damage to your digital reputation.
What if a panel isn't possible?
Then we'll tell you in the free feasibility check - along with a concrete roadmap of what substance (e.g. press, database entries) needs to be built first. In that case, you pay nothing.
Who is this suitable for?
For entrepreneurs, executives, coaches, consultants, speakers, artists, creators and companies that already have independent sources, or are willing to build them with us.
Does the panel help with ChatGPT and other AI systems?
Yes - and today that's one of the strongest reasons to build one. ChatGPT, Claude, Grok, Perplexity and Gemini rely on the Knowledge Graph and its sources. A clean panel gives them correct, current facts to answer with.
What does a Knowledge Panel cost?
The Basic Panel costs €1,500 and the complete package €4,900. Both are success-based: you pay only once the result is visible in your country. The complete package is billed in two installments - €1,500 when the Basic Panel is visible, €3,400 for the complete panel. The Basic Panel is credited in full if you upgrade.
My panel disappeared - can you help?
Yes. It's a common situation after a cheap provider: an entity was created without a supporting signal base, so Google removed the panel again after a few weeks. We review the data that's left, clean up the inconsistencies and rebuild the entity properly. The feasibility check shows upfront what can be salvaged.
Do you also work with agencies and management companies?
Yes - PR agencies, artist management and consultants deliver Knowledge Panels under their own brand through our white-label program. We handle the entire execution discreetly, your client relationship stays untouched. Just mention the partner program in the form.
What happens after go-live?
We verify the panel with you, hand over control, and show you the update process. Ongoing monitoring and maintenance are available on request.
What's the difference between the Basic Panel and the complete panel?
The Basic Panel (€1,500) makes you visible as an entity: a panel with your name, your core facts and a Google ranking in your country. The complete panel (€4,900 in total) builds on that, with all agreed elements - images, description, links, profiles - plus verification, so you take control of your listing. If you start with the Basic Panel, it's credited in full when you upgrade.
How panel-ready is your entity today?
Six questions from our qualification logic. The evaluation runs entirely in your browser - we save nothing and you leave no data behind.
Editorial coverage from third parties - not your own channels or paid advertorials.
Your own domain is the anchor point every other signal points to.
Such entries are especially strong evidence of an entity for Google.
Name collisions are the most common cause of mix-ups in AI answers.
Even differing spellings or roles slow down entity formation.
Scored neutrally: it means there's clean-up work to do - but also proves your entity can trigger a panel at all.
Your Brendit Entity-Score - free.
Your name plus a website or LinkedIn profile is enough. We check what Google, ChatGPT, Claude, Grok, Perplexity and Gemini say about you today, and send you your score within 48 hours - together with an honest assessment of whether a panel is feasible.
Organization, Service and FAQ schema as JSON-LD, consistent sameAs signals, machine-readable for Google and LLMs. We sell entity building - and apply it to ourselves. Publicly verifiable in the source code and via schema validator.
