Entity Home - website built for panel & AI.
The Entity Home is the one page every other signal points to. We build it so Google and AI systems can adopt your facts unambiguously - technically clean and free of contradictions.
What we deliver
- A dedicated entity page (about/person/company) as the official anchor
- Person or Organization schema with sourced properties in JSON-LD
- sameAs graph linking every real profile, database and press source
- Consistent core facts: name, role, founding, location, image, description
- AI-readable structure: clear headings, short definition paragraphs, FAQ blocks
- Technical base: canonicals, hreflang, clean indexability, llms.txt
- Documentation of every field for later Wikidata and database entries
Why it comes first
Google and AI systems need a source they can treat as "official". Without one, they pull facts from directories, stale profiles or third-party articles - which is exactly how wrong or confused answers appear.
The Entity Home is the only signal source you fully own. It can be corrected at any time, which is why it's the first step in every panel project. Every later signal - Wikidata, databases, press - points back to this page.
With a clean Entity Home, everything downstream gets cheaper: evidence exists, wording is consistent, and corrections happen in one place instead of ten.
Price and process
Price: individual - you get the estimate in the free Feasibility Check. Scope depends on whether we build on an existing website or create a new entity page.
Typical duration: 3 to 5 weeks from fact intake through technical implementation to indexing checks. The Entity Home is already included in the complete package.
Frequently asked questions
Do I need a new website for this?
Usually not. We build on your existing site and add the entity page, schema and linking. Only if you have no domain at all do we create a lean new page.
Is an Entity Home enough for a Knowledge Panel?
Usually not. It's the foundation, but Google also expects external confirmation via databases, Wikidata or press. Without an Entity Home, though, those signals lack a common reference point.
How does this affect AI answers?
ChatGPT, Perplexity and others favor clearly structured, unambiguously attributable sources. A clean Entity Home provides exactly the short, evidenced statements those systems reuse.
Do you work with my existing CMS?
Yes. WordPress, Webflow, Shopify, Typo3 or a custom system - we either implement it directly or hand your developers a ready-to-ship specification.
Often combined with this.
Knowledge Panel - Komplett
Der komplette Weg zum vollständigen, verifizierten Panel: alle Signalquellen, Claim, Übergabe. Bezahlt in zwei Erfolgs-Teilzahlungen.
Basic Panel
Der schnelle Einstieg: Basic Knowledge Panel mit Google-Ranking, sichtbar in Ihrem Land - voll anrechenbar aufs Komplett-Paket.
Wikipedia
Relevanzprüfung, Artikelerstellung durch erfahrene Editoren und Monitoring - nur, wenn die Relevanzkriterien wirklich erfüllt sind.
Services
All services →
Brendit Media LLC - the agency for Google Knowledge Panels, entity building and digital reputation. DACH · UAE · International. Success-based - you only pay when it's visible.